The Healthy Brands Company has been acquired by Umida

(Stockholm, specializes in well-being, health, energy, and fitness products): Has been acquired by Umida for an undisclosed amount. The Healthy Brands Company was owned by founding member Ash Pournouri. “The acquisition of The Healthy Brands Company should be seen as the start of a new effort, allowing us to bring more innovative brands and products to market faster, while also adding resources to our acquisition strategy,” comments Filip Lundquist, CEO of Umida.